5 Tips to Improve Your Video Marketing ROI

The increasing demand for video content made us decide to share a few tips with you. You should know the benefits of video content for business by now. You probably watched a video about them. In this article, we’re going a little deeper. The high demand for video content isn’t really a secret. That means the competition will be pretty harsh. You can’t expect any video to increase your ROI. Sure, every video might have the potential to “go viral” However, that’s not really a smart bet. 

A great video will improve your reach and conversion rates. The problem is, how to know what makes a great video? The video content industry is changing constantly, the only way to stay ahead is to keep up with the trends. Below, we’ll let you know how to leverage the latest trends in video marketing. 

Tell a story

We’ve covered the importance of telling a story with your video content before. It’s so important we decided to mention it here as well. The right story could improve your ROI over ten times. People love it!

Start Strong

Your gut might tell you to keep a card under your sleeve. Punching in the right time and all that. Well, if that’s the case your gut is wrong. Most people only watch the first 10 seconds of a video before bouncing off. It’s better to punch first and punch hard. Otherwise, that game-changing card will have trouble leaving your sleeve.

Comedy is a powerful tool

Sure, your business is serious. You should still consider using comedy on your marketing. The essence of content marketing is presenting value for your customers and expose them to your brand once they’re consuming. More value will make that exposure more effective. Plus, laughter will make your audience more receptive. Long story short, costumers appreciate a laugh. 

Think about distribution

Video content distribution is another important point we’ve covered before. Just uploading a video and hitting publish is not enough. You need a full strategy in place to make sure you get all you can out of each video. When releasing a new video you need to work on the tags, sharing the link on your channels, use social bookmarking, you should even think about paying for promotion. Everything you can do will improve the chances of success. 

Optimize for mobile

Mobile devices are taking over the internet. More than 90% of Facebook users access the platform using the mobile app. There’s also a big chunk of those that access the platform exclusively using their mobile device. Ignoring mobile devices is no longer an option.

There are a few tips you can use to enhance your mobile reach. Your videos need captions. A lot of mobile users mute their audio, you can no longer rely on voiceovers and soundtracks. Make some of your videos vertical. Youtube finally supports them, you can watch vertical videos full screen with an upright device. Also, consider posting the videos from your mobile device. That will give the different platforms a good reason to believe that content will work well on mobile devices.

We hope these tips help you improve your video marketing campaign. Keep in mind that each case is unique. You need to find what works best for your brand. Now, if you’re not sure how to go about producing a great video you can count on us.

Schedule a free consultation!  +971-4-454-1054

How safety videos are beneficial for your organization

Studio 52 has been working on safety training videos since 1977, to help employers reduce on the job accidents and injuries.

Our group of safety professionals has produced safety training videos for many different types of employers in a host of different industries. The emphasis of safety training video is to educate employees on basic safety skills & awareness.

Leading brand Grey wolf international, part of Precision Drilling Corporation implies video safety training for their employees. Afterward, deduce that the video-based safety training initiative proved to be a resounding success for their organization.

In this update, we will share a brief insight into how safety videos are beneficial for your organization.

It will surely help you to understand why safety video is a must for your workplace.

Better Understanding:-

With the safety video, there will be a better understanding of the safety measures & protocols that employees need to follow at the workplace.

Safety Training Videos campaign is highly effective because:-

1. Videos are an engaging form of content.
2. Live demonstration of safety concept is possible
3. Employees can learn quickly.
4. Videos are easy to memorize.

Ease for employee/Employee flexibility:-

Safety training video gives employees the flexibility to conduct a training session as per their convenience. In this way, their daily working won’t get disturbed which likely to happen with the live session.

Economical:-

Safety videos are easy and cost-effective to produce as comparative to live training session as it eliminates the additional cost of a facility.

Remove Location Dependency:-

With safety video, you can remove the dependency on location, as employees can access videos anytime, anywhere without any location constraints.

This is beneficial for those organization having multiple branches, and they can provide safety videos to their employees for the training session.

For more such updates on safety training videos stay tuned to https://studio52.tv/video/safety-training-video/.

4 tips for an unforgettable corporate news video

Keeping your team up to date with company news is key for a successful workplace. Aware employees are more efficient and less likely to screw up. The most effective ways to achieve this is by using news videos. It will bring better understanding, cut costs of news distribution, and will reach all your employees no matter where they are. In this article, we’ll give you some tips to make your news video more memorable. Which will make them much more effective.

Viewer attention is becoming more selective. So many stimuli going around, that’s too much for a normal brain. Simply Psychology has a great article on the theory behind this https://www.simplypsychology.org/attention-models.html You don’t want your news videos to end up in the forgotten pile.

Now, remember that your message should still be the center of your videos. The strategies you use to make your news videos more engaging can’t overshadow the actual news you need to convey. This might sound complicated. However, there is a right way to make your videos more engaging. In this article, we’ll go over how to do that.

Dynamic takes to grab attention

Using Dynamic takes when presenting the news will help grab viewers attention. It will make the scene smoother and more engaging. You don’t want to overdo the dynamic takes. Otherwise, the motion will demand more attention than the news you’re displaying. You don’t want the memory of the feeling to be stronger than the memory of the news.

Narration is Key

Choosing the right narrator will truly make a difference. The audio recordings need to be clear. Ideally, you’ll find a narrator with a native accent, this will give your employees a sense of familiarity. Plus, it will be easier for them to understand what they hear.

You want to be specific about your news, sure. Just keep in mind, the video can’t be too long. You must relate each news and its importance using as little words as you can. It’s also recommended to mention the other places where you can get this info. They might not remember everything the first time around. You can make it easier for them to find the news again. You could post them on your blog, or send them through your communication platforms.

Don’t forget the captions

You want to leverage all the stimuli you can to make your message stick. They are already hearing it, watching the recordings. Adding reading the information to the list will help your chances. Multiple exposures will make your news more memorable. Use only the key points, you don’t want to overcharge the video.

Be careful with the text animation. Static captions won’t be engaging but too much movement will mess with readability. You need to make your news as easy to read as possible.

Use a catchy tune

You can help your team remember your news by associating them with a catchy tune. You should use a serious tune. Keep the volume low, you don’t want to disturb the narration.

There is a much easier way to make your news videos unforgettable. Just let professionals take care of it. We have the equipment, skills, and experience necessary to ensure the effectiveness of your news videos. Call now to schedule a free consultation.  TOLL FREE (Within UAE) 800-52 or +971-4-454-1054.

6 Perks of live event filming

Event marketing is an excellent way to promote your brand. You will be able to promote your business and meet leads and peers. Most importantly, you will discover the latest trends in your industry. However, the benefits don’t need to end there. You can extend them by live filming the event. We’ll let you know how in this article.

Not everyone will attend

It’s not likely that all your audience attends the events. You can still give them a glimpse of the experience with a live event video. They will certainly appreciate it. Your audience will find it interesting, even if they were not planning to attend anyway. The best part about the event is the novelty of it all. A video will carry that sense of novelty to viewers.

Improve your online presence

With all that competition improving your online presence can be a tall order. You should take every advantage that comes your way. Now, one of the most efficient ways to Improve your online presence is with social value. Guess what? Live events have tons of social value.

Professional live event filming crews know the best takes. We know to film interested people when they’re approaching you. A great live event video will spread that interest through your audience.

Cost-effective promotion for your business

There are many different ways to promote your business. The usual approach involves a huge deal of investment. However, live event filming will deliver you a ton of promotional materials at a great price. You will save a ton in setting and casting, but, the video will be great anyway.

Learn more about the experience

Having all the footage of your team’s performance in the events will come in handy. You can learn what to improve and what people like the most. Chances are that you’ll be quite busy while the event is going on. All the action will give you little chance of thinking about details. With the live event footage, you can take the time later to study everything at your leisure. Then you can use it to train your team, improving your business’ performance.

Tell the story of your business

We always say that a great video captures more than the scenes. A great video captures the culture of your company, helping your audience relate deeply. That effect is significantly enhanced when using live event videos. Viewers will be able to experience how your team engages with other people. That will tell them a lot more than any ad could.

That brings to an end our live event filming tips. We hope this makes you consider filming your next event. If you have any questions about our filming services schedule a consultation. Call now! +971-4-454-1054.

KEEP YOUR EMPLOYEES UP TO DATE WITH A NEWS VIDEO

Well informed employees are more effective. More importantly, they are less likely to screw up. If business is going well, you’ll likely have a lot to share with your employees. Your executives will be busy dealing with clients, delivering the news personally to every department will just take too much time. Lucky for us, there is an elegant solution to this issue. You can make sure all your employees are up to date with company news with the right video.

Let’s go over the reasons why you want corporate news videos. These are a versatile tool that can serve many functions for your business. You might be used to memos or emails, however, some news deserve a little more attention. They might be very visual in nature, they might be too important, needing reinforcement. Here are some usual cases.

Broadcast safety reports

A great way to display your long-standing commitment to safety. These will ideally show your HSR Director giving a rundown of last quarter’s safety statistics. Safety news videos will create a sense of accountability, making your employees take your safety policies even more seriously. These are also a great place to inform employees about updates on policy or new kinds of PPE.

Reinforce performance goals

News videos are a great way to call extra attention to company goals. Making sure your employees keep striving to reach those goals should always be a priority. Using a video to remind them how they did last quarter and what’s expected for this one, will help keep them in the right mindset.

Remark important events

Recording noteworthy events, such as assessments, special maintenance, starting a project phase, important visitors, or any other interesting occurrence will keep employees engaged. Just like with safety reports, keeping your employees on the loop with assessments and maintenance will make them feel more accountable with their tools and responsibilities. These videos are also a great place to show external activities, that way you’ll get more out of marketing and PR campaigns.

Employee capacitation initiatives

Have you ever heard about an employee that was too capable? We all want more prepared and efficient employees. You’ve probably figured this out already and started capacitation initiatives. Maybe you run a few seminars every year, some might go as far as covering the cost of full courses. Still, these will do little to help if your employees are not motivated to take them. Displaying these initiatives in your safety video will bring them more attention and authority.

Planning your news videos

Now that you know all the perks you can get from corporate news videos, it’s time to start thinking about development. The first thing you should think about is the release frequency. It’s important that you broadcast videos consistently, that will build up expectations and make them more effective. We usually recommend quarterly videos, but this could vary depending on your company size and industry.

Once you’ve defined your frequency and calculated your production budget per video, it’s time to define the style. There are many creative options to present your news videos, you should choose one that reflects your branding. The most important point regarding style is the need for dynamism. An ideal news video will project motion, novelty, and progress with its style and its content.

After that, you need to write the script and start production. Here are some development tips http://studio52.tv/corporate-video-production-what-not-to-do/. Now, if you want to make sure your news videos are a hit, the safe bet is letting experience professionals handle production. Schedule a free consultation, call now. +971-4-454-1054.