KEEP YOUR EMPLOYEES UP TO DATE WITH A NEWS VIDEO

Well informed employees are more effective. More importantly, they are less likely to screw up. If business is going well, you’ll likely have a lot to share with your employees. Your executives will be busy dealing with clients, delivering the news personally to every department will just take too much time. Lucky for us, there is an elegant solution to this issue. You can make sure all your employees are up to date with company news with the right video.

Let’s go over the reasons why you want corporate news videos. These are a versatile tool that can serve many functions for your business. You might be used to memos or emails, however, some news deserve a little more attention. They might be very visual in nature, they might be too important, needing reinforcement. Here are some usual cases.

Broadcast safety reports

A great way to display your long-standing commitment to safety. These will ideally show your HSR Director giving a rundown of last quarter’s safety statistics. Safety news videos will create a sense of accountability, making your employees take your safety policies even more seriously. These are also a great place to inform employees about updates on policy or new kinds of PPE.

Reinforce performance goals

News videos are a great way to call extra attention to company goals. Making sure your employees keep striving to reach those goals should always be a priority. Using a video to remind them how they did last quarter and what’s expected for this one, will help keep them in the right mindset.

Remark important events

Recording noteworthy events, such as assessments, special maintenance, starting a project phase, important visitors, or any other interesting occurrence will keep employees engaged. Just like with safety reports, keeping your employees on the loop with assessments and maintenance will make them feel more accountable with their tools and responsibilities. These videos are also a great place to show external activities, that way you’ll get more out of marketing and PR campaigns.

Employee capacitation initiatives

Have you ever heard about an employee that was too capable? We all want more prepared and efficient employees. You’ve probably figured this out already and started capacitation initiatives. Maybe you run a few seminars every year, some might go as far as covering the cost of full courses. Still, these will do little to help if your employees are not motivated to take them. Displaying these initiatives in your safety video will bring them more attention and authority.

Planning your news videos

Now that you know all the perks you can get from corporate news videos, it’s time to start thinking about development. The first thing you should think about is the release frequency. It’s important that you broadcast videos consistently, that will build up expectations and make them more effective. We usually recommend quarterly videos, but this could vary depending on your company size and industry.

Once you’ve defined your frequency and calculated your production budget per video, it’s time to define the style. There are many creative options to present your news videos, you should choose one that reflects your branding. The most important point regarding style is the need for dynamism. An ideal news video will project motion, novelty, and progress with its style and its content.

After that, you need to write the script and start production. Here are some development tips http://studio52.tv/corporate-video-production-what-not-to-do/. Now, if you want to make sure your news videos are a hit, the safe bet is letting experience professionals handle production. Schedule a free consultation, call now. +971-4-454-1054.

7 Things you didn’t know about animated videos

Video content is quickly taking over the internet. If you’re not glad about this, chances are you don’t have the budget for a full-on production. If that’s the case, you must not be familiar with video animations. We wanted to share some of our experience on the topic. In this article, we’re going to cover a few interesting facts about video animation.

1.  I don’t have the budget for video content

While regular video production can be expensive, animated videos can be produced for a lot less. You will save on casting, location, and even equipment. Plus, updating an animated video is a lot easier than a real live one.

The difference can be enormous depending on what you’re intending to display. Reproducing extreme environments, let’s say a major accident on a construction site, on real life would take an extreme amount of resources and skills. In the other hand, reproducing it with animation would be a lot cheaper, not to mention a lot safer.

2. A freelancer can make this for a few bucks

True. But as you might know, hiring someone to fix your car for free will cost you more in the long run. The same principle can be applied to your business. It might be cheaper, but will it get you the ROI you want?

If the video you invested in doesn’t show results, it won’t matter how cheap it was. A great video will pay for itself with leads or conversions. We have the skills and experience to produce the video you need.  

3. We’re looking for something more serious

We get it, we’re talking about your business after all. That said, animation doesn’t need to be cartoonish or juvenile. We constantly create professional animations that seamlessly represent the culture of our client’s.

4. An explainer video does more than reproduce an explanation

That’s right. A good explainer video will present its message in a clear and easy-to-digest way. Now, a great explainer video will let views see more. It will give them a glimpse into your company culture. Something that can’t really be reproduced with words.

The way you present the information, the animation styles, the color palate, the voice over tone, and the background music will immerse viewers into a full experience. Studio 52 has all the tools needed to identify and produce that experience with your brand at its center.

5. Better rankings for your site

Indeed, every single view of a video hosted on your site will enhance your SEO. Video content is becoming a serious deal and Google agrees. The little crawlers that define the ranking of your site love a good video.

6. Executives also prefer video content

This is an interesting one. There is a strong preconception relating videos with entertainment. However, videos are a quick and easy-to-digest way to consume information. Busy executives know to appreciate this advantage and chose video over other formats of content.

7. Short informative videos are shared more often

Animated explainer videos less than 15 seconds long are shared about 37% more. You don’t need to produce a full-length film to get your point across.

We hope this fact shade some inside into animated videos. Still have doubts if an animated video is a good fit for your brand? You can ask us anything in your free consultation. Call Now! +971-4-454-1054.