4 tips for an unforgettable corporate news video

Keeping your team up to date with company news is key for a successful workplace. Aware employees are more efficient and less likely to screw up. The most effective ways to achieve this is by using news videos. It will bring better understanding, cut costs of news distribution, and will reach all your employees no matter where they are. In this article, we’ll give you some tips to make your news video more memorable. Which will make them much more effective.

Viewer attention is becoming more selective. So many stimuli going around, that’s too much for a normal brain. Simply Psychology has a great article on the theory behind this https://www.simplypsychology.org/attention-models.html You don’t want your news videos to end up in the forgotten pile.

Now, remember that your message should still be the center of your videos. The strategies you use to make your news videos more engaging can’t overshadow the actual news you need to convey. This might sound complicated. However, there is a right way to make your videos more engaging. In this article, we’ll go over how to do that.

Dynamic takes to grab attention

Using Dynamic takes when presenting the news will help grab viewers attention. It will make the scene smoother and more engaging. You don’t want to overdo the dynamic takes. Otherwise, the motion will demand more attention than the news you’re displaying. You don’t want the memory of the feeling to be stronger than the memory of the news.

Narration is Key

Choosing the right narrator will truly make a difference. The audio recordings need to be clear. Ideally, you’ll find a narrator with a native accent, this will give your employees a sense of familiarity. Plus, it will be easier for them to understand what they hear.

You want to be specific about your news, sure. Just keep in mind, the video can’t be too long. You must relate each news and its importance using as little words as you can. It’s also recommended to mention the other places where you can get this info. They might not remember everything the first time around. You can make it easier for them to find the news again. You could post them on your blog, or send them through your communication platforms.

Don’t forget the captions

You want to leverage all the stimuli you can to make your message stick. They are already hearing it, watching the recordings. Adding reading the information to the list will help your chances. Multiple exposures will make your news more memorable. Use only the key points, you don’t want to overcharge the video.

Be careful with the text animation. Static captions won’t be engaging but too much movement will mess with readability. You need to make your news as easy to read as possible.

Use a catchy tune

You can help your team remember your news by associating them with a catchy tune. You should use a serious tune. Keep the volume low, you don’t want to disturb the narration.

There is a much easier way to make your news videos unforgettable. Just let professionals take care of it. We have the equipment, skills, and experience necessary to ensure the effectiveness of your news videos. Call now to schedule a free consultation.  TOLL FREE (Within UAE) 800-52 or +971-4-454-1054.

6 Perks of live event filming

Event marketing is an excellent way to promote your brand. You will be able to promote your business and meet leads and peers. Most importantly, you will discover the latest trends in your industry. However, the benefits don’t need to end there. You can extend them by live filming the event. We’ll let you know how in this article.

Not everyone will attend

It’s not likely that all your audience attends the events. You can still give them a glimpse of the experience with a live event video. They will certainly appreciate it. Your audience will find it interesting, even if they were not planning to attend anyway. The best part about the event is the novelty of it all. A video will carry that sense of novelty to viewers.

Improve your online presence

With all that competition improving your online presence can be a tall order. You should take every advantage that comes your way. Now, one of the most efficient ways to Improve your online presence is with social value. Guess what? Live events have tons of social value.

Professional live event filming crews know the best takes. We know to film interested people when they’re approaching you. A great live event video will spread that interest through your audience.

Cost-effective promotion for your business

There are many different ways to promote your business. The usual approach involves a huge deal of investment. However, live event filming will deliver you a ton of promotional materials at a great price. You will save a ton in setting and casting, but, the video will be great anyway.

Learn more about the experience

Having all the footage of your team’s performance in the events will come in handy. You can learn what to improve and what people like the most. Chances are that you’ll be quite busy while the event is going on. All the action will give you little chance of thinking about details. With the live event footage, you can take the time later to study everything at your leisure. Then you can use it to train your team, improving your business’ performance.

Tell the story of your business

We always say that a great video captures more than the scenes. A great video captures the culture of your company, helping your audience relate deeply. That effect is significantly enhanced when using live event videos. Viewers will be able to experience how your team engages with other people. That will tell them a lot more than any ad could.

That brings to an end our live event filming tips. We hope this makes you consider filming your next event. If you have any questions about our filming services schedule a consultation. Call now! +971-4-454-1054.